Recently, the world has been enamoured by ChatGPT - an AI that depending on your world view, will either replace Google with it's amazing capabilities, or will simply make the world even more confusing than before with it's inaccurate answers that are written in such a convincing manner that people are treating it like gospel.
If this is the first that you are hearing about it, ChatGPT is a large language model AI chatbot. It has been trained using information online, and while it doesn't always give 100% accurate information, it's ability to create human-like sentences are fantastic.
I have seen people use it to do all sort of things, including creating meal plans for weight loss, writing essays on obscure topics. even writing children's books (complete with illustrations generated by an AI image generator called MidJourney).
In wondering how I could experiment with it and have some fun, I decided to see how it could help with my business. Specifically, I set it the task of creating tags for my products to improve SEO.
The results were... mixed.
Sometimes it gave a response that was useful, such as the following response when I asked for Royal Stewart related tags:
"Some potential tags for the "Royal Stewart" design could include:
"Royal Stewart Tartan"
"Scottish Tartan"
"Traditional Tartan"
"Celtic Design"
"Scottish Pattern"
"Tartan Pattern"
"Royal Stewart Clan"
"Plaid Design"
"Celtic Tartan"
"Scottish Heritage"
"Tartan Fabric"
"Highland Tartan"
"Scottish Culture"
"Tartan Fashion"It's important to note that the tags you choose should be relevant to the product, and should also be used naturally and in context with the content on the page. Additionally, you should also research the competition and see what tags they are using."
Then there were other times where it was interesting, but didn't really fit as tags for SEO, such as its response for jellyfish tags:
"Here are some words that are similar or related to jellyfish:
Medusa (another term for jellyfish)
Cnidarian (the phylum of animals that includes jellyfish)
Tentacles
Bell (the main body of a jellyfish)
Sting (the characteristic defense mechanism of jellyfish)
Plankton (the small organisms that jellyfish often feed on)
Polyp (the immature stage of a jellyfish)
Nettle (another term for a jellyfish sting)
Marine (related to the ocean and sea)
Invertebrate (animals without backbones, like jellyfish)"
Overall, it's definitely an interesting tool, but I think it will be a while before it can be used to generate appropriate SEO tags flawlessly.
(That said, I will admit I used ChatGPT to also create the title for this blog post - so it's definitely not all bad!)